"Every senior executive needs to read this book." --Robert Musson Vice President, Business Strategy Cenus Technologies "An informative book for any business per

“Many books discuss high-tech decision making, but this is the only book I know of that provides a systematic approach based on objective analysis.” —Matt

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo o

This text aims to help all members of the development team make the correct nuts-and-bolts architecture decisions that ensure project success.

Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full