focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving In

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Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or anywhere else? Why did HDFC ’s Aditya Puri insist that employees l

Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain h