Download or read book Where the Suckers Moon written by Randall Rothenberg and published by Alfred A. Knopf. This book was released on 1994 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dynamics of advertising in America. Along the way is a history of advertising--its great names and legendary campaigns.