User Generated Branding

User Generated Branding
Author :
Publisher : Gabler Verlag
Total Pages : 451
Release :
ISBN-10 : 3834923249
ISBN-13 : 9783834923240
Rating : 4/5 (240 Downloads)
GET BOOK
Book Synopsis User Generated Branding by : Ulrike Arnhold

Download or read book User Generated Branding written by Ulrike Arnhold and published by Gabler Verlag. This book was released on 2010-07-15 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.


User Generated Branding Related Books

User Generated Branding
Language: en
Pages: 451

User Generated Branding

Authors: Ulrike Arnhold
Categories: Business & Economics
Type: BOOK - Published: 2010-07-15 - Publisher: Gabler Verlag

GET EBOOK

From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a to
User-Generated Content and its Impact on Branding
Language: en
Pages: 132

User-Generated Content and its Impact on Branding

Authors: Severin Dennhardt
Categories: Business & Economics
Type: BOOK - Published: 2013-09-24 - Publisher: Springer Science & Business Media

GET EBOOK

The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and b
User Generated Branding
Language: en
Pages: 251

User Generated Branding

Authors: Christoph Burmann
Categories: Branding (Marketing)
Type: BOOK - Published: 2008 - Publisher: LIT Verlag Münster

GET EBOOK

In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official m
Leveraging Computer-Mediated Marketing Environments
Language: en
Pages: 492

Leveraging Computer-Mediated Marketing Environments

Authors: Bowen, Gordon
Categories: Business & Economics
Type: BOOK - Published: 2019-01-25 - Publisher: IGI Global

GET EBOOK

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent
Participate
Language: en
Pages: 160

Participate

Authors: Helen Armstrong
Categories: Design
Type: BOOK - Published: 2011-10-19 - Publisher: Princeton Architectural Press

GET EBOOK

Creativity is no longer the sole territory of the designer and other creative professionals. Amateurs are drawn to websites such as Flickr, Threadless, WordPres