Unleashing the Power of PR

Unleashing the Power of PR
Author :
Publisher : John Wiley & Sons
Total Pages : 274
Release :
ISBN-10 : 9780787985998
ISBN-13 : 0787985996
Rating : 4/5 (996 Downloads)

Book Synopsis Unleashing the Power of PR by : Mark Weiner

Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.


Unleashing the Power of PR Related Books

Unleashing the Power of PR
Language: en
Pages: 274
Authors: Mark Weiner
Categories: Business & Economics
Type: BOOK - Published: 2006-06-12 - Publisher: John Wiley & Sons

GET EBOOK

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and publi
Unleashing the Power of IT
Language: en
Pages: 290
Authors: Dan Roberts
Categories: Business & Economics
Type: BOOK - Published: 2011-04-06 - Publisher: John Wiley & Sons

GET EBOOK

Timely guidance for transforming IT into a strategic business partner Today's leaders are expected to reduce costs, increase productivity, drive innovation and
Unleashing Your Superpower
Language: en
Pages: 146
Authors: Jeff Tippett
Categories:
Type: BOOK - Published: 2019-01-18 - Publisher:

GET EBOOK

This book will teach you about the intricacies and nuances of persuasion not from a regurgitated point of view but through the perspective of personal experienc
The Future of Competitive Strategy
Language: en
Pages: 314
Authors: Mohan Subramaniam
Categories: Business & Economics
Type: BOOK - Published: 2022-08-16 - Publisher: MIT Press

GET EBOOK

How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era.
Unleashing the Positive Power of Differences
Language: en
Pages: 289
Authors: Jane A. G. Kise
Categories: Education
Type: BOOK - Published: 2013-10-24 - Publisher: Corwin Press

GET EBOOK

Move from entrenched differences to common goals! All too often, education initiatives collapse because leaders fail to learn from the concerns of those charged