Download or read book Understanding Global Cultures written by Martin J. Gannon and published by SAGE Publications, Incorporated. This book was released on 1994-01-11 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a unique perspective on global multiculturalism and diversity, this book introduces a new method, the cultural metaphor, for understanding easily and quickly the cultural mindset of a nation and comparing it to other nations. Martin J Gannon identifies a key aspect of a nation′s culture that most exemplifies the essence of that country. The characteristics of that metaphor become the basis for describing and understanding the cultural mindset of a society, the manner in which its members think, feel and behave, simply because they are members of that culture. 17 nations are examined in this manner. Understanding Global Cultures is challenging, provocative, and essential reading for scholars, students and international business and policy professionals who must come to grips with today′s global environment.