Download or read book Understanding Aesthetics for the Merchandising and Design Professional written by Ann Marie Fiore and published by Fairchild Books. This book was released on 1996-08-15 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Aesthetics bridges the gap between the study of design and aesthetics and the needs of the merchandising and design professional. In this illustrated text, the authors present sophisticated concepts from the field of aesthetics and design in a conversational style that is clear and easy to understand. By mastering the principles underlying successful design, the reader learns how products and their promotional surroundings can create a pleasing environment. An 8-page, 4-color insert demonstrates the relationship of colours and their influence upon design.