Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business re

In business, politics, marriage, indeed in any significant relationship, trust is the essential precondition upon which all real success depends. But what, prec

This book discusses dignity in the organizational context. Combining diverse theoretical and methodological approaches, as well as empirical studies, this book

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and i

Perspectives from organizational theory, social psychology, sociology and economics are brought together in this volume to provide a broad coverage of trust, in