Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate

The Social Psychology of Tourist Behaviour is a seven-chapter book that describes tourists, tourism, and tourist psychology. The book particularly explores econ

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Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary

A must-read for researchers and practitioners focusing on how the tourism industry needs to evolve given the societal and sustainability challenges we face, thi