Download or read book Three Essays on Entrepreneurial Experimentation Within Independent New Ventures written by Devin Burnell and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation investigates entrepreneurial experimentation within independent new ventures. Independent new ventures, by definition, cannot rely on existing institutions, resources, or past routines and hence face an uncertain future. Entrepreneurial experimentation helps new venture founders manage uncertain futures by changing and testing different aspects of their ventures. In Essay 1, I review the literature on entrepreneurial experimentation within independent new ventures, integrate two emerging perspectives, and chart a future research agenda on new venture experimentation. In Essay 2, I explore new ventures experimenting with different aspects of their early-stage business models and a set of factors that might enable pivoting in response to negative feedback. I find in Essay 2 that founders may resist pivoting the value proposition of their business model during early-stage experimentation, but entrepreneurial experience, startup mentoring, and team size may enable pivoting the value proposition because these factors contribute to a broadened perspective. In Essay 3, I explore the cognitive process entrepreneurs use to mentally experiment with the position of a new venture and theorize a cognitive process model of optimal distinctiveness thinking. Overall, these three essays contribute to understanding the dynamics of entrepreneurial experimentation within independent new ventures.