Download or read book Thirty Years of Political Campaigning in Central and Eastern Europe written by Otto Eibl and published by Springer Nature. This book was released on 2019-10-15 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.