Theory Construction in Marketing

Theory Construction in Marketing
Author :
Publisher : John Wiley & Sons
Total Pages : 248
Release :
ISBN-10 : STANFORD:36105005325993
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Theory Construction in Marketing by : Gerald Zaltman

Download or read book Theory Construction in Marketing written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Theory Construction in Marketing Related Books

Theory Construction in Marketing
Language: en
Pages: 248
Authors: Gerald Zaltman
Categories: Business & Economics
Type: BOOK - Published: 1982 - Publisher: John Wiley & Sons

GET EBOOK

Paradigms in Theory Construction
Language: en
Pages: 453
Authors: Luciano L'Abate
Categories: Psychology
Type: BOOK - Published: 2011-12-01 - Publisher: Springer Science & Business Media

GET EBOOK

Within the field of psychology there is a proliferation of paradigms, theories, models, and dimensions without an underlying conceptual framework or theory. Thi
The SAGE Handbook of Marketing Theory
Language: en
Pages: 546
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

GET EBOOK

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international
Marketing Theory
Language: en
Pages: 449
Authors: Michael J Baker
Categories: Business & Economics
Type: BOOK - Published: 2010-03-18 - Publisher: SAGE

GET EBOOK

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together
Primer in Theory Construction
Language: en
Pages: 208
Authors: Paul Davidson Reynolds
Categories: Social Science
Type: BOOK - Published: 2015-07-02 - Publisher: Routledge

GET EBOOK

A Primer in Theory Construction is for those who have already studied one or more of the social, behavioral, or natural sciences, but have no formal introductio