Download or read book The Southwest Airlines Way written by Jody Hoffer Gittell and published by McGraw Hill Professional. This book was released on 2003 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original low cost operator, Southwest Airlines is now one of the world's most profitable airlines. This book examines the relationship-based performance principles & innovative management that have driven this company to the top of the league.