The Soap Opera Evolution

The Soap Opera Evolution
Author :
Publisher :
Total Pages : 232
Release :
ISBN-10 : UOM:39015013424091
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis The Soap Opera Evolution by : Marilyn J. Matelski

Download or read book The Soap Opera Evolution written by Marilyn J. Matelski and published by . This book was released on 1988 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.


The Soap Opera Evolution Related Books

The Soap Opera Evolution
Language: en
Pages: 232
Authors: Marilyn J. Matelski
Categories: Performing Arts
Type: BOOK - Published: 1988 - Publisher:

GET EBOOK

The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps
The Soap Opera Paradigm
Language: en
Pages: 244
Authors: James H. Wittebols
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Rowman & Littlefield

GET EBOOK

The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime tim
The Survival of Soap Opera
Language: en
Pages: 355
Authors: Sam Ford
Categories: Performing Arts
Type: BOOK - Published: 2010-11-03 - Publisher: Univ. Press of Mississippi

GET EBOOK

The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing
Her Stories
Language: en
Pages: 0
Authors: Elana Levine
Categories: Performing Arts
Type: BOOK - Published: 2020-02-25 - Publisher: Duke University Press Books

GET EBOOK

Since the debut of These Are My Children in 1949, the daytime television soap opera has been foundational to the history of the medium as an economic, creative,
Making Sense of Evolution
Language: en
Pages: 185
Authors: John F. Haught
Categories: Religion
Type: BOOK - Published: 2010-01-01 - Publisher: Westminster John Knox Press

GET EBOOK

Haught offers a provocative take on how reconciliation between evolution and Christian theology might begin, and questions whether the two concepts must be mutu