Download or read book The Silk Road to International Marketing written by Tim Ambler and published by FT Press. This book was released on 2000 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Silk Route to International Marketing" presents a new model for international marketing that encompasses every aspect of successful international marketing. Relevant to small businesses and global organizations alike, this book covers planning, decision making and implementation.