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The Shopping Revolution, Updated and Expanded Edition
Language: en
Pages: 210
Authors: Barbara E. Kahn
Categories: Business & Economics
Type: BOOK - Published: 2021-04-30 - Publisher: University of Pennsylvania Press

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The retail industry was in the midst of unparalleled disruption. Then came COVID-19. In an updated and expanded edition of The Shopping Revolution, Wharton prof
The Shopping Revolution, Updated and Expanded Edition
Language: en
Pages: 211
Authors: Barbara E. Kahn
Categories: Business & Economics
Type: BOOK - Published: 2021-04-30 - Publisher: University of Pennsylvania Press

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Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus R
The Shopping Revolution
Language: en
Pages:
Authors: Barbara E. Kahn
Categories: Brand name products
Type: BOOK - Published: - Publisher:

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Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witne
The Shopping Revolution
Language: en
Pages: 0
Authors: Barbara E. Kahn
Categories: Brand name products
Type: BOOK - Published: 2018 - Publisher:

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Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witne
Global Brand Power
Language: en
Pages: 133
Authors: Barbara E. Kahn
Categories: Business & Economics
Type: BOOK - Published: 2013-03-05 - Publisher: University of Pennsylvania Press

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The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn