Download or read book The Seven Sins of Innovation written by D. Richards and published by Springer. This book was released on 2014-11-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.