The SAGE Handbook of Service-Dominant Logic

The SAGE Handbook of Service-Dominant Logic
Author :
Publisher : SAGE
Total Pages : 801
Release :
ISBN-10 : 9781526455482
ISBN-13 : 152645548X
Rating : 4/5 (48X Downloads)

Book Synopsis The SAGE Handbook of Service-Dominant Logic by : Stephen L. Vargo

Download or read book The SAGE Handbook of Service-Dominant Logic written by Stephen L. Vargo and published by SAGE. This book was released on 2018-10-08 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.


The SAGE Handbook of Service-Dominant Logic Related Books

The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 801
Authors: Stephen L. Vargo
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

GET EBOOK

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducti
The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 1196
Authors: Stephen L. Vargo
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

GET EBOOK

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that tre
The SAGE Handbook of Marketing Theory
Language: en
Pages: 546
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

GET EBOOK

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international
The Service-Dominant Logic of Marketing
Language: en
Pages: 676
Authors: Robert F. Lusch
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

GET EBOOK

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin
The SAGE Handbook of Regression Analysis and Causal Inference
Language: en
Pages: 577
Authors: Henning Best
Categories: Social Science
Type: BOOK - Published: 2013-12-20 - Publisher: SAGE

GET EBOOK

′The editors of the new SAGE Handbook of Regression Analysis and Causal Inference have assembled a wide-ranging, high-quality, and timely collection of articl