The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies tha

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday

The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of

The Routledge Companion to the Cultural Industries is collection of contemporary scholarship on the cultural industries and seeks to re-assert the importance of