As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of t

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profi

Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. M

Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricin