Download or read book The Psychology of Food Choice written by Richard Shepherd and published by CABI. This book was released on 2006 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.