Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Rela

Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corp

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing c

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. T

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciati