The Power of Customer Experience

The Power of Customer Experience
Author :
Publisher : Kogan Page Publishers
Total Pages : 265
Release :
ISBN-10 : 9781789667882
ISBN-13 : 1789667887
Rating : 4/5 (887 Downloads)

Book Synopsis The Power of Customer Experience by : Martin Newman

Download or read book The Power of Customer Experience written by Martin Newman and published by Kogan Page Publishers. This book was released on 2021-05-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.


The Power of Customer Experience Related Books

The Power of Customer Experience
Language: en
Pages: 265
Authors: Martin Newman
Categories: Business & Economics
Type: BOOK - Published: 2021-05-03 - Publisher: Kogan Page Publishers

GET EBOOK

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no
Outside in
Language: en
Pages: 275
Authors: Harley Manning
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Houghton Mifflin Harcourt

GET EBOOK

For readers of "Delivering Happiness" and "The New Gold Standard"--a revolutionary approach to understanding and mastering the customer experience from Forreste
The Customer Experience Manual
Language: en
Pages: 233
Authors: Alan Pennington
Categories: Business & Economics
Type: BOOK - Published: 2016-09-12 - Publisher: Pearson UK

GET EBOOK

Strategic Customer Service
Language: en
Pages: 274
Authors: John A. GOODMAN
Categories: Business & Economics
Type: BOOK - Published: 2009-05-13 - Publisher: AMACOM Div American Mgmt Assn

GET EBOOK

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corpora
100 Practical Ways to Improve Customer Experience
Language: en
Pages: 305
Authors: Martin Newman
Categories: Business & Economics
Type: BOOK - Published: 2018-08-03 - Publisher: Kogan Page Publishers

GET EBOOK

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in realit