Download or read book The Penguin Small Business Guide written by Nicholas Humphrey and published by Penguin Group Australia. This book was released on 2007-06-04 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you already own a small or medium business, or you are thinking of buying or starting one, The Penguin Small Business Guide is your first step to success. This new edition will keep you up-to-date with the changing face of Australian small business. In this practical, easy-to-understand guide, Nicholas Humphrey gives advice on:preparing a business planeffective marketing and public relations strategieshow to comply with the new workplace relations legislationunderstanding your key legal and regulatory obligationsmaking the most of the Internet and e-commercepreparing financial statements and forecastsraising moneyminimising risk exposure and tax obligationsThis book also includes fascinating case studies of successful business owners – from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally. With its detailed examples, valuable checklists and contact details, this essential guide unlocks the secrets of small business.