A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including,

Management, the pursuit of objectives through the organization and co-ordination of people, has been and is a core feature-and function-of modern society. Some

The Handbook will evaluate the ideas and influence of 25 major management theorists, examining their impact on the evolvement of management as a discipline. Cha

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The

This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield mana