The New Marketing Era

The New Marketing Era
Author :
Publisher : McGraw-Hill Companies
Total Pages : 200
Release :
ISBN-10 : PSU:000046385826
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis The New Marketing Era by : Paul Postma

Download or read book The New Marketing Era written by Paul Postma and published by McGraw-Hill Companies. This book was released on 1999 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A contrarian marketing guru goes beyond a theoretical framework to guide readers through the many ways in which today's technology can be used to sell to these basic human desires.


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