This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it

In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a plia

The authors explore how Americans' levels of political knowledge have changed over the past 50 years, how such knowledge is distributed among different groups,