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Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention sp
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Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today re
The PR Crisis Bible
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Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains
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Guerrilla Communications
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Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and dont's of successful strategic communications. It lo