Download or read book The Media, the Public and Agricultural Biotechnology written by Dominique Brossard and published by CABI. This book was released on 2007 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the perspectives of both researchers and practitioners on public opinion processes, these case studies look at public opinion data, communication theory and international examples to see how public opinion is formed. Empirical tests of theories of opinion formation are studied as well as practical experiences used to provide critical insights on communication strategies.