Download or read book The MARKETING OF NATIONS written by Philip Kotler and published by Free Press. This book was released on 1997-08-15 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's leading marketing guru provides a blueprint for successfully "marketing" a nation--a strategy that any country can undertake to jump-start economic growth. With examples from Japan, China, Latin America, and Eastern Europe, "The Marketing of Nations" shows how leaders can identify their best opportunities and prevail in the international marketplace.