Download or read book The Marketer's Guide To Successful Package Design written by Herbert Meyers and published by McGraw Hill Professional. This book was released on 1998-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.