The Machine Age of Customer Insight
Author | : Martin Einhorn |
Publisher | : Emerald Group Publishing |
Total Pages | : 240 |
Release | : 2021-03-15 |
ISBN-10 | : 9781839096945 |
ISBN-13 | : 1839096942 |
Rating | : 4/5 (942 Downloads) |
Book Synopsis The Machine Age of Customer Insight by : Martin Einhorn
Download or read book The Machine Age of Customer Insight written by Martin Einhorn and published by Emerald Group Publishing. This book was released on 2021-03-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.