Download or read book The Little Book of Charisma written by David Hodgson and published by Crown House Publishing. This book was released on 2010-10-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charisma=C, Art=A, Science=S, Practice=P The most skillful performers and communicators understand and apply the best of art and science. You can either use this knowledge to enhance your own communication skills (to Jedi Master standard) or to be more aware of the techniques deployed by those seeking to influence you. The book is a breathless, informative and funny journey through factors contributing to excellence in communication, from the six rules of influence, creating a powerful performance, constructing speeches, how to avoid being manipulated by advertisers, steering clear of the arrogance trap, which emotions to build in an audience (and in which order).