Download or read book The Library PR Handbook written by Mark Gould and published by American Library Association. This book was released on 2009-07-02 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their library's message and get the word out.