The Language of Global Success

The Language of Global Success
Author :
Publisher : Princeton University Press
Total Pages : 200
Release :
ISBN-10 : 9780691196121
ISBN-13 : 0691196125
Rating : 4/5 (125 Downloads)

Book Synopsis The Language of Global Success by : Tsedal Neeley

Download or read book The Language of Global Success written by Tsedal Neeley and published by Princeton University Press. This book was released on 2019-11-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.


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The Language of Global Success
Language: en
Pages: 200
Authors: Tsedal Neeley
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Type: BOOK - Published: 2019-11-19 - Publisher: Princeton University Press

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"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
The Language of Global Success
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Authors: Tsedal Neeley
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"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
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For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance fo
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A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business want