The Language of Content Strategy

The Language of Content Strategy
Author :
Publisher : XML Press
Total Pages : 191
Release :
ISBN-10 : 9781492001966
ISBN-13 : 1492001961
Rating : 4/5 (961 Downloads)

Book Synopsis The Language of Content Strategy by : Scott Abel

Download or read book The Language of Content Strategy written by Scott Abel and published by XML Press. This book was released on 2014-02-15 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession


The Language of Content Strategy Related Books

The Language of Content Strategy
Language: en
Pages: 191
Authors: Scott Abel
Categories: Computers
Type: BOOK - Published: 2014-02-15 - Publisher: XML Press

GET EBOOK

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their dep
Content Strategy
Language: en
Pages: 387
Authors: Rahel Anne Bailie
Categories: Computers
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press

GET EBOOK

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
Content Strategy for the Web
Language: en
Pages: 256
Authors: Kristina Halvorson
Categories: Computers
Type: BOOK - Published: 2012-02-28 - Publisher: New Riders

GET EBOOK

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS j
Content Strategy at Work
Language: en
Pages: 181
Authors: Margot Bloomstein
Categories: Computers
Type: BOOK - Published: 2012-01-25 - Publisher: Elsevier

GET EBOOK

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging th
The Elements of Content Strategy
Language: en
Pages: 0
Authors: Erin Kissane
Categories: Computers
Type: BOOK - Published: 2011 - Publisher: Book Apart

GET EBOOK

Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.