The IndiGo Story

The IndiGo Story
Author :
Publisher : Rupa Publications
Total Pages : 226
Release :
ISBN-10 : 9353043557
ISBN-13 : 9789353043551
Rating : 4/5 (551 Downloads)

Book Synopsis The IndiGo Story by : Shelley Vishwajeet

Download or read book The IndiGo Story written by Shelley Vishwajeet and published by Rupa Publications. This book was released on 2018 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands.


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