Download or read book The IndiGo Story written by Shelley Vishwajeet and published by Rupa Publications. This book was released on 2018 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands.