The Future of the Mass Audience

The Future of the Mass Audience
Author :
Publisher : Cambridge University Press
Total Pages : 224
Release :
ISBN-10 : 0521424046
ISBN-13 : 9780521424042
Rating : 4/5 (042 Downloads)
GET BOOK
Book Synopsis The Future of the Mass Audience by : W. Russell Neuman

Download or read book The Future of the Mass Audience written by W. Russell Neuman and published by Cambridge University Press. This book was released on 1991-11-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.


The Future of the Mass Audience Related Books

The Future of the Mass Audience
Language: en
Pages: 224

The Future of the Mass Audience

Authors: W. Russell Neuman
Categories: Performing Arts
Type: BOOK - Published: 1991-11-29 - Publisher: Cambridge University Press

GET EBOOK

This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
The Mass Audience
Language: en
Pages: 200

The Mass Audience

Authors: James Webster
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-11-05 - Publisher: Routledge

GET EBOOK

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mos
We the Media
Language: en
Pages: 336

We the Media

Authors: Dan Gillmor
Categories: Computers
Type: BOOK - Published: 2006-01-24 - Publisher: "O'Reilly Media, Inc."

GET EBOOK

Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Audience Analysis
Language: en
Pages: 177

Audience Analysis

Authors: Denis McQuail
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1997-07-28 - Publisher: SAGE Publications

GET EBOOK

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv
Audience Evolution
Language: en
Pages: 266

Audience Evolution

Authors: Philip M. Napoli
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Columbia University Press

GET EBOOK

Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond tradit