The Future of Pharma

The Future of Pharma
Author :
Publisher : Gower Publishing, Ltd.
Total Pages : 215
Release :
ISBN-10 : 9781409450856
ISBN-13 : 1409450856
Rating : 4/5 (856 Downloads)

Book Synopsis The Future of Pharma by : Dr Brian D Smith

Download or read book The Future of Pharma written by Dr Brian D Smith and published by Gower Publishing, Ltd.. This book was released on 2012-02-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends. However, that important contribution appears to be petering out, with significant global implications for employees, shareholders, governments and patients. This is not just caused by the economic crisis. Long before this, several distinct but related streams of evidence emerged that now point to the stalling of the pharmaceutical industry. The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services. The challenges to the pharmaceutical industry now and in the medium and long-term are very significant. Brian Smith's highly readable research findings are a wake-up call and a first step forward for anyone concerned with the future of the industry; whether executive, customer, policymaker or investor.


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Originally published in 2012, revised edition published in 2013, by Fourth Estate, Great Britain; Published in the United States in 2012, revised edition also,