In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or

Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely o

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a bran