The Cool Factor

The Cool Factor
Author :
Publisher : John Wiley & Sons
Total Pages : 266
Release :
ISBN-10 : 9780470454442
ISBN-13 : 047045444X
Rating : 4/5 (44X Downloads)

Book Synopsis The Cool Factor by : Del Breckenfeld

Download or read book The Cool Factor written by Del Breckenfeld and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.


The Cool Factor Related Books

The Cool Factor
Language: en
Pages: 266
Authors: Del Breckenfeld
Categories: Business & Economics
Type: BOOK - Published: 2008-12-03 - Publisher: John Wiley & Sons

GET EBOOK

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-
Cool
Language: en
Pages: 457
Authors: Salvatore Basile
Categories: Technology & Engineering
Type: BOOK - Published: 2014-09-01 - Publisher: Fordham Univ Press

GET EBOOK

“[A] history of air conditioning, chronicling the numerous gimmicks, failed attempts, con jobs, and eventual successes . . . a surprisingly interesting journe
That's Cool!
Language: en
Pages:
Authors: Ted Baer
Categories:
Type: BOOK - Published: 2020-10-15 - Publisher:

GET EBOOK

"That's Cool!" offers the perfect opportunity for everyone to raise their cool factor! Mastering these skills is fun, entertaining and confidence-building. If y
Chill Factor
Language: en
Pages: 544
Authors: Sandra Brown
Categories: Fiction
Type: BOOK - Published: 2024-12-24 - Publisher: Simon and Schuster

GET EBOOK

Suspense abounds in Brown's latest gripping #1 "New York Times" bestseller, in which a successful magazine editor is trapped in her remote cabin with a man beli
Hands Are Not for Hitting
Language: en
Pages: 43
Authors: Martine Agassi
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2009-03-15 - Publisher: Free Spirit Publishing

GET EBOOK

Children learn that violence is never okay, that they can manage their anger and other strong feelings, and that they’re capable of positive, loving actions�