Download or read book The Conquest of Cool written by Thomas Frank and published by University of Chicago Press. This book was released on 1997-12-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables. Copyright © Libri GmbH. All rights reserved.