The Business of Sustainable Forestry Case Study - Colonial Craft
Author | : Catherine M. Mater |
Publisher | : |
Total Pages | : 0 |
Release | : 1999-06 |
ISBN-10 | : 155963622X |
ISBN-13 | : 9781559636223 |
Rating | : 4/5 (223 Downloads) |
Download or read book The Business of Sustainable Forestry Case Study - Colonial Craft written by Catherine M. Mater and published by . This book was released on 1999-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discussion of the certification of forest systems has, until recently, revolved largely around the forests and those landowners who elect to invest in certification. However, the response of wood products manufacturers to certification efforts and their willingness to work with certified wood is as important to the acceptance of certification as timber producers' willingness to adopt it. If certification is, as many argue, incentive-based and market-driven, then a system must be in place beyond the forest that tracks certified wood flow through to finished products for consumers. Between the forest and the consumer stands the wood product manufacturer. Wood product manufacturers have their own set of criteria for deciding if and when to invest in certification. Some argue that in the present environment investment in certification is premature, since many questions about its economic viability and performance remain unanswered. They ask, for instance: Is there documented demand of sufficient size for certified wood products in the marketplace to warrant manufacturers to change their traditional business practices? Can a wood product manufacturer capture a premium off the sale of certified wood products? Is there added market and business advantage to offering certified wood products that is demonstrated in either increased product market share and/or increased company visibility? Can a manufacturer be cost competitive in product development if required to separate certified and noncertified wood supply and finished product at the production facility? Can certified wood production make a positive difference to the business bottom line? .The business case surrounding Colonial Craftprovides some surprising answers.