The Brains Behind Great Ad Campaigns

The Brains Behind Great Ad Campaigns
Author :
Publisher : Rowman & Littlefield
Total Pages : 256
Release :
ISBN-10 : 0742555518
ISBN-13 : 9780742555518
Rating : 4/5 (518 Downloads)

Book Synopsis The Brains Behind Great Ad Campaigns by : Margo Berman

Download or read book The Brains Behind Great Ad Campaigns written by Margo Berman and published by Rowman & Littlefield. This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.


The Brains Behind Great Ad Campaigns Related Books

The Brains Behind Great Ad Campaigns
Language: en
Pages: 256
Authors: Margo Berman
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Rowman & Littlefield

GET EBOOK

Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PED
The Brains Behind Great Ad Campaigns
Language: en
Pages: 252
Authors: Margo Berman
Categories: Social Science
Type: BOOK - Published: 2009-07-16 - Publisher: Rowman & Littlefield Publishers

GET EBOOK

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser
The Publishers Weekly
Language: en
Pages: 1042
Authors:
Categories: American literature
Type: BOOK - Published: 2009 - Publisher:

GET EBOOK

Truth, Lies, and Advertising
Language: en
Pages: 330
Authors: Jon Steel
Categories: Business & Economics
Type: BOOK - Published: 1998-03-13 - Publisher: John Wiley & Sons

GET EBOOK

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to u
Badvertising
Language: en
Pages: 274
Authors: Jim Morris
Categories: Business & Economics
Type: BOOK - Published: 2021-05-01 - Publisher: Red Wheel/Weiser

GET EBOOK

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictme