The Bon Marché
Author | : Michael B. Miller |
Publisher | : Princeton University Press |
Total Pages | : 294 |
Release | : 2020-10-06 |
ISBN-10 | : 9781400844043 |
ISBN-13 | : 1400844045 |
Rating | : 4/5 (045 Downloads) |
Download or read book The Bon Marché written by Michael B. Miller and published by Princeton University Press. This book was released on 2020-10-06 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive social history of the Bon Marché, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.