The Big Blue Machine

The Big Blue Machine
Author :
Publisher : Dundurn
Total Pages : 529
Release :
ISBN-10 : 9781459724501
ISBN-13 : 145972450X
Rating : 4/5 (50X Downloads)

Book Synopsis The Big Blue Machine by : J. Patrick Boyer

Download or read book The Big Blue Machine written by J. Patrick Boyer and published by Dundurn. This book was released on 2015-10-10 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of a formidable campaign organization — "the Big Blue Machine" — that ran a string of successful Progressive Conservative Party campaigns in a several provinces over four decades. Devoted to the art of winning campaigns, it pioneered new techniques in polling, advertising, fundraising, communications, and policy development.


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