Download or read book The Averaged American written by Sarah E. Igo and published by Harvard University Press. This book was released on 2009-06-30 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. But remarkably, such data--now woven into our social fabric--became common currency only in the last century. With a bold and sophisticated analysis, Sarah Igo demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities, and citizens of a nation.