Download or read book The Authority Guide to Creating Brand Stories that Sell written by Jim O'Connor and published by SRA Books. This book was released on 2017-09-18 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.