Download or read book The Art of Consultative Selling in IT written by Venkatesh Upadrista and published by CRC Press. This book was released on 2017-07-27 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Sellin