Download or read book The Art of Closing Any Deal written by James W. Pickens and published by SP Books. This book was released on 1989 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that has earned the reputation as the "Sales Closers Bible" in six countries. Invest in this quick-read and you will learn sales techniques and strategies that will improve your success in both your business and personal lives. This book delivers hundreds of master sales closing tips that include: Recognising and acting upon the customers personality profiles; Playing to customers expectations based on their ethnic, economic, and professional backgrounds; Using reverse psychology and subtle intimidation to trap and close difficult customers; Is this sales book right for you? This book shows you practical approaches for turning familiar customer objections to your favour and into sales. From subtle insights to ingenious tactics youll learn the fine art of being a master closer at: The initial customer approach; The sales presentation; The set-up; The final close.